Group Travel Responsive Web
MY ROLE
Objective
The objective of the app is to improve the overall travel experience throughout the planning, booking, and experience stages. The app allows users and their travel partners to collaborate on travel ideas, create itineraries, and split payments, streamlining the process. Additionally, the app improves the experience stage by providing offline map functionality to help users navigate without a data connection.
WHO
People who love to plan group travels with their friend and family
WHAT
Book vacation rentals and activities with the ability to share travel ideas, itinerary and split expenses
WHEN
Users are planning a group travel or activity
WHERE
Anywhere using a computer, a tablet or a smartphone
WHY
This comprehensive app is convenient and time-saving for users
HOW
- Split expensive feature
- Group chat to share travel ideas
- Sharable itinerary
- Offline maps
Hypothesis
Planning a vacation with friends or family can be time-consuming and stressful. Having a platform where all parties can participate, discuss details, share itineraries, and split expenses can make the travel experience much more enjoyable.
User Flow Diagram
Style Guide
Final Design
Retrospective
WHAT WENT WELL?
The feedback received from usability testing, preference testing, and critique was extremely valuable and greatly improved the functionality of the app. Testing the product early and often led to the identification of issues and solutions.
WHAT DIDN'T GO WELL?
My initial UI design featured illustrations meant to project a quality of being personable and warm. However, after conducting several usability testings, I found that users preferred to make travel decisions based on real photos. As a result, I replaced the illustrations with photo collages. Although the entire process of changing the designs took longer than expected, the photo collage idea helped create a unique brand aesthetic and engaging visual storytelling.
WHAT CAN BE IMPROVED?
Although this is an MVP focused on basic functionality, I would like to expand its features by adding options such as "Must see" or "Hotspot" to allow users to publicly share recommendations.